We noticed a strong statistical relationship between towns with higher Renault Mégane sales and those with higher rates of fertility, happiness and life expectancy. Coincidence? The Mégane Experiment is the true story of one man's journey to discover whether a car can change a town.

 

All media drove consumers to TheMéganeExperiment.com where they could follow Claude's journey, view the controversial 11 minute documentary film, test their own levels of Joie de Vivre, and compare their town's Joie de Vivre via an interactive map, that also showed their nearest Renault dealer. They were then given the opportunity to book a Mégane test drive and find out for themselves what the car was all about.

 

The campaign created quite a stir with over 500 million media impressions, almost 250,000 unique visitors to the website and over 500,000 YouTube views. The Mégane Experiment has been recognised by Cannes, D&AD, One Show, Clio and the Golden Drum awards, to name but a few.